This article details each section of the Reports features built into AffiliateWP.
AffiliateWP reports offer a wide range of data, and you can view graphs of referrals over time, easily seeing your site’s affiliate marketing performance, as well as a detailed breakdown of how well a specific affiliate is performing.
The reports section is divided into 3 tabs; Referrals, Visits and Affiliate Registrations. Each section is detailed below.
For each graph, the graph can be filtered to show:
- This Week
- Last Week
- This Month
- This Quarter
- Last Quarter
- This Year
- Last Year
- Custom – Select your own date range
Let's take a look at each of the three Reports sections available within AffiliateWP:
You can view the following information on the Referrals graph:
- Paid Earnings
- Paid Earnings This Month
- Paid Earnings Today
- Unpaid Referrals
- Unpaid Referrals This Month
- Unpaid Referrals Today
- Unpaid Earnings
- Unpaid Earnings This Month
- Unpaid Earnings Today
Notice the color-coded lines for each type of referral: Unpaid, Pending, Rejected, and Paid:
This helps provide a quick visual indicator for different referrals' statuses, without needing to use several separate graphs, so you can easily get a glimpse of comparative data right away.
AffiliateWP also records visits, which are visits to your site which are made using a referral link, but do not necessarily convert into a referral. The available data for visits are:
- Number of visits
- Successful Conversions
- Conversion Rate
Similar to the color-coding within the referrals graph, the visits graph shows converted visits as yellow, and unconverted visits as blue, which is also indicated in the top-right of the graph:
This graph is a visual representation of affiliate registrations, filterable with the same options as the referrals and visits graphs noted above:
Now that you know how to view AffiliateWP Reports, what if you need to export your referral data from AffiliateWP? We've got that covered, with the Exporting referrals feature!